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Marketing Mix Marketing Management Marketing Objectives

Today is nothing new to say that both companies and organizations need the marketing to achieve their goals, such as achieving a certain market share, an "x" growth, a certain return on investment, "x" level of customer satisfaction, among others.

However, it is also true that the implementation of various marketing activities needs an adequate management and coordination of his tools so it is essential that marketers know what the administration marketing and what are its different phases, in order that they are better able to plan, organize, implement and monitor all activities carried out. Defining

Marketing Management :

• Laura Fischer and Jorge Espejo , authors of "Marketing" define marketing management as "the process of planning, organizing, directing and controlling efforts to achieve the desired trade with markets that have as their objectives by the organization" [1].
  
  
• Philip Kotler in his book "Marketing Management" uses the definition of the American Marketing Association (1985), which reads: "The (administration) marketing is the process of planning and executing the design, location price, promotion and distribution of ideas, goods and services result in exchanges that satisfy individual and organizational objectives " [2]. Complementing this definition, Kotler says " a marketing management has the function to influence on the level, timing and composition of demand, so that will help the organization achieve its objectives " [2].

In summary the marketing management can be defined as "the process of planning, organizing, directing, implementing and monitoring marketing activities whose purpose is to lead to exchanges that meet existing needs or wants in the target market and contribute to achieving the objectives of the company or organization ".

Phases of Marketing Management :

The marketing management -to be a process, has a set of successive phases, which, see below:

1. Planning: In this first phase, it determines what will be done in the future, when it going to do, how it will implement, where it will do, who will take out and how much it will cost. On a more practical , this is the stage that develops a marketing plan .
   
   
2. Organization: In this second phase, describes the programs of action to achieve the objectives identified in the marketing plan, coordinating the people and the appropriate means. According Laura Fischer and Jorge Espejo in this phase are delineated responsibilities and authority assigned to people who will implement the marketing plan. Therefore, at this stage (as determined by both authors) is that the various tasks necessary to define, differentiate and seeking to the right people for each of them [1].
   
   
3. Address: In this third phase, as determined by Laura Fischer and Jorge Espejo , managers (to implement the marketing plan) is involved in coordinating the activities to achieve goals, make decisions and solve problems through phases of planning, execution and control of their work [1].
   
   
4. Execution: In this fourth phase of marketing management , is being or is implementing all planned. Is the time to implement the Marketing Plan, therefore, is the phase in which planning, organization and leadership are subjected to the acid test market.
   
   
5. Control: In this fifth phase, seeks to establish the current position with regard to the fate that has been determined in the planning phase. According Laura Fischer and Jorge Espejo , in this phase are set operating rules, actual results are evaluated against established standards and reduce the differences between desired and actual performance [1].

Note: To access the full article, please access the following website: Marketing Management

Bibliography:
[1]: From the book: Marketing, Third Edition , Laura Fischer and Jorge Espejo, Mc Graw Hill, pp. 34 to 57.
[2]: From the book: Marketing Management, Eighth Edition, Philip Kotler, Prentice Hall, pp. 13 and 14.
[3]: From the website: MarketingPower.com, Definition of Terms section of Marketing, URL: http://www.marketingpower.com/mg-dictionary.php?

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Volume 3 ... Now in stereo. All Mixed

It took 2 years for RCA Victor, 1974, reverting to the saga of LPs Capissimo and released Volume 3 of the series. The country at that time had already suffered the military coup that led to the overthrow of the government of Dr. Salvador Allende, groceries to be seen again in trade and total power holders gave clear signs of ideological hegemony and appreciates that wanted to impose the daily rhythm of our lives as, radio stations, trying to adapt its programming to the demands of authority, with music as a contradiction to that environment ...

In this scenario

appears Capissimo 3, with a new technique that was probably not fully appreciated by the ordinary consumer of that time record: STEREO SOUND ... In any case I would say that this was the first Capissimo in Stereo, as it apparently was national customs seals of those years a whole LP in mono and stereo version. It was probably the case.

The cover of the album follows the trend of previous artistic, bright colors and abstract forms, like their songs, some in English and some in English, from Italy, Argentina or Spain. This specimen, found of course in any street fair box, bring a paper inner sleeve containing instructions on how to use a CD "Stereo", of which I wanted to share the following extract the meaning for those who still deny us to abandon the supremacy of vinyl:

"This disc should be played with a stereo pickup system that has been called 45/45, because here, the walls of the groove where sounds have been issued by the registered two different sources sound together form an angle of 90 degrees, each angle of incidence of 45 ° to the horizontal plane of the disk. The electrical signals picked up by both sides of the diamond or sapphire player on both sides of the groove of the disc must be amplified through two separate amplifiers and features the same reaction, and reach them through two separate loudspeakers, also similar. Only then can we produce the best results. The interconnections must be arranged so that the speaker on the right of the listener reaches the modulation collected by the tip of the pickup in the groove wall that faces the interior of the disk, and vice versa, the speaker set on your left which captures the diamond (or sapphire) used in the wall of the groove facing the outside of the disk. Furthermore, the tip of the stylus (diamond or sapphire) should be flexible enough to properly accommodate the vertical movement that motivates variable groove depth, which is another key feature of the stereo disc. (...) The record features and the size of groove meet the specifications established in Britain by the agreement of 1928 and revised in 1955 to microgroove phonograph records. It is recommended that the "stylus" player falls on the disk surface, forming with it an angle between 40 and 50 ° and the radius of the tip of the stylus oscillates between 5 and 6 thousandths of an inch. "

Nice ... is not it? We now turn to the issues contained in this Capissimo, warning, yes, they will find a pair of needle drops, it was impossible to avoid direct damage with some grooves, but in any case, are part of the experience "vinyl" and does not affect the total content of this LP years :

Side:

1. Ballroom Blitz - The Sweet
2. Barefoot in the Sand - Palito Ortega
3. Barbecue - Pop
4. Doctor Swing, Swing - Kathy Mr. Gulliver
5. & Money - Barabbas
6. Always - Gabriella Ferri

Side B:

1. Children - Barabbas
2. The Search - Christian Youth Andrade
3. Euphoria - The Sweet
4. America, America - Doctor Pop
5. World Summit - The McGuires
6. My Free Song - Luisa Maria Guell

This disc can download it from the link below (updated):
http://sharebee.com/3f36184c

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