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Role of Marketing Concept Marketing Definition Marketing

After meeting the definition marketing, the marketer should know what the "marketing concept" , which aims to provide a full idea to help build understanding about marketing to give rise to any opinion about it.

In that sense, and personally, I suggest the following " marketing concept"

"A human ctivity focuses its work in markets, identifying and assessing accurately the needs and desires of specific customers, and then, perform all necessary activities which will achieve exchange processes that fully satisfy those customers, in exchange for a profit or benefit to the company or organization that practice "

Note: To access the full article, please give it a click use the following link: Concept Marketing

Bibliography:
[1]: From the book: Directorate of Marketing, Eighth Edition, Philip Kotler, p. 12.
[2]: From the book: Marketing Management, Essential Concepts by Philip Kotler, Prentice Hall, p. 12.
[3]: From the book: Marketing, Third Edition, by Laura Fischer and Jorge Espejo, Mc Graw Hill, p. 10.

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Before describing the different concepts, procedures, techniques and marketing tools , and how to apply them in practice, the marketer must know what the "definition of marketing "To have a clear knowledge, accurate and precise than is the marketing itself, which will be the main basis of everything else.

However, currently there are many definitions proposed by various experts in marketing , which causes marketers raised the question:

"Which definition of marketing I can take ?

Personally, and after reviewing various proposals, I agree with the following definition of marketing :

"Marketing is a total system of activities that includes a set of processes by which we identify the needs and desires of consumers or industrial customers, then, satisfy them as best as possible to promote the exchange of products and / or services of value with them all this, in exchange for a profit or benefit to the company or organization "

Note: For more information about this topic, enter the following article: Definition of Marketing

Bibliography:
[1]: From the book: Address Marketing (Eighth Edition) by Philip Kotler, p. 7.
[2]: From the book: Fundamentals of Marketing (13th Edition) by Stanton, Etzel and Walker, p. 7.
[3]: From the book: The War of marketing Al Ries and Jack Trout, pp. 4 and 5.
[4]: \u200b\u200bFrom the book: Marketing by Kotler, Philip Kotler, 1999 Edition, p. 58.
[5]: From the website of the American Marketing Association: MarketingPower.com, Dictionary of Marketing Section Terms, Site URL: http://www.marketingpower.com/
[6]: Commercial Techniques Workshop, New Lens editions SA, 2nd bundle, pg. 25.
[7]: From the book: Fundamentals of Marketing, Sixth Edition, Philip Kotler and Gary Armstrong, p. 21.

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Updated March 16 2009

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