Before describing the different concepts, procedures, techniques and marketing tools , and how to apply them in practice, the marketer must know what the "definition of marketing "To have a clear knowledge, accurate and precise than is the marketing itself, which will be the main basis of everything else.
However, currently there are many definitions proposed by various experts in marketing , which causes marketers raised the question:
However, currently there are many definitions proposed by various experts in marketing , which causes marketers raised the question:
"Which definition of marketing I can take ?
Personally, and after reviewing various proposals, I agree with the following definition of marketing :
"Marketing is a total system of activities that includes a set of processes by which we identify the needs and desires of consumers or industrial customers, then, satisfy them as best as possible to promote the exchange of products and / or services of value with them all this, in exchange for a profit or benefit to the company or organization "
Note: For more information about this topic, enter the following article: Definition of Marketing
Bibliography:
[1]: From the book: Address Marketing (Eighth Edition) by Philip Kotler, p. 7.
[2]: From the book: Fundamentals of Marketing (13th Edition) by Stanton, Etzel and Walker, p. 7.
[3]: From the book: The War of marketing Al Ries and Jack Trout, pp. 4 and 5.
[4]: \u200b\u200bFrom the book: Marketing by Kotler, Philip Kotler, 1999 Edition, p. 58.
[5]: From the website of the American Marketing Association: MarketingPower.com, Dictionary of Marketing Section Terms, Site URL: http://www.marketingpower.com/
[6]: Commercial Techniques Workshop, New Lens editions SA, 2nd bundle, pg. 25.
[7]: From the book: Fundamentals of Marketing, Sixth Edition, Philip Kotler and Gary Armstrong, p. 21.
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