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From a global perspective, the marketing has vital importance in three ways:

1. economy companies, organizations and nations : When you generate direct jobs (marketing managers, market researchers, advertisers, sellers, etc ...) and indirect (such as staff are hired on a TV channel through the paid advertising by sponsors), promote the acquisition of raw materials for the production of new products or existing products, attract more capital investment, etc., the marketing results in a significant economic movement in companies, organizations, nations and the world.
   
   
2. Improving the quality of life of people : Today, more and more people have more products and services that make life more pleasant and bearable than it was 50 years ago, which should in most cases to different marketing activities , such as market research is one of the first activities to be carried out within the marketing process in order to identify needs and desires of consumers.
   
   
3. generation companies more competitive and able to meet the needs and desires of society : One of the characteristics of the marketing is its ability to encourage companies to focus their attention on customers to produce what they need at a price they can and are willing to pay, with a promotional activity to state your offer and through distribution channels that allow it access to the product in the right place at the right time, all of which results in: companies competitive.

Therefore, any nation, company, organization or individual may overlook the importance that has the marketing in its development and growth.

Note: To access the full article, please access the following website: The Importance of Marketing

Bibliography:
[1]: From the book: Fundamentals of Marketing, 13a. Edition William Stanton, Michael Etzel and Bruce Walker, Mc Graw Hill, pp. 21 to 26.
[2]: From the book: Marketing, of Sandhusen L. Richard, First Edition, Compañía Editorial Continental SA, 2002, p. 12.
[3]: From the book: Marketing, Charles Lamb, Hair Hoseph and Carl McDaniel, Sixth Edition, International Thomson Publishers, 2002, p. 19.

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