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Discotheque Volume 2 ...

The year 1972 comes Capissimo Volume 2. After the success that apparently had the previous LP, RCA Victor, decides to keep this project as well as give them, I imagine, economic dividends at the time, was becoming one of the main references of the radio stations.

On a personal level, this LP does have its history. It is in practically the first record I was on my property. I must have been like 14 or 15 years old, out there in the second half of the seventies, when a cousin gave me, obviously in order to hear and then return ... As time went on to become a gift. Since I knew that I liked listening to music (though in my family we had no turntable at the time) supposed to fix me to play somewhere ... Was practically new, with its cover intact. As he told me, someone she had given him as he had no where to hear it, would decided to better enjoy myself ... I knew there had LPs with this name, and possibly many more have somewhere.

In terms of content, on this album start to appear Argentine artists, especially those who became known as the "singing actors." This group is Raúl Padovani, Donald (whose real name was Donald McCluskey), Mary Esther Lovero and Silvana Di Lorenzo. These two last women have participated as singers and dancers on "Music Freedom" during the early seventies, with the case of particular Lovero well as pop lolita livianito currently practicing as has been directed to burn CDs with music for children.

However, who deserves a separate paragraph is Dona Silvana Di Lorenzo. What can you say about her? Born in Buenos Aires in the mid 50's, who was living in Italy from 8 months to 14 years old, and already back in Argentina, where only has 15 years, began his career as a singer. Also participating from 1970 to 1975 in the television program "Music Freedom" (I had told you, apparently), who has recorded a total of 15 albums, and that the year 1985 at the Festival de Viña del Mar jury ; two years earlier, the Latin Entertainment Critics Circle had awarded Best Female Performer in 1983 ... Until today, this great lady continues to presentations by various countries. The theme sings in Volume 2 of CAPISSIMO for the single "Words, Words" ("Parole, parole ..."), played with another singer Argentine actor, as was Osvaldo Brandy ... A special theme dance style blues in "raids" of the time.

Another character who comes in this record is Tony Blackburn. This man is none other than the most famous Disjockey (or DJ) who has had the chain of stations from the BBC. Currently holds the concession for about 36 radio stations distributed throughout England, remaining This fully operational communications. It has to be a couple of albums, recorded in late seventies, and a few singles, like that on this occasion, "Cindy", composed by the wonderful duo of Nicky Chinn and Mike Chapman ... Regarding the latter, just to give you a fact, were responsible for almost all tiller handle success that had the group The Sweet ... ("Poppa Joe" included ...).

There are a couple of issues Inglez Roberto, a British pianist who made his career in Chile in the sixties and orchestrated the likes of Lucho Gatica, having among its members John Azua (longtime director of orchestras in the eighties). But

disk boot (item 1 on the A) is spectacular, with the "Wild Safari" Barabbas English group, led by Fernando Arbex. An emblem of the English pop. With a mix of funk and pop they catch the American market, something that almost nobody could in those days ... Arbex also produced various artists such as Jose Feliciano, Camilo Sesto, Nana Mouskouri and Rita Pavone. Unfortunately no longer: he died on July 5, 2003, at the age of 62 years ... This is the first success of Barnabas was known in our country, and the most representative of the group (at least in Chile ...).

intersante
Another fact is that the cover art was made by a man named Danny Aguilar, probably well known in those years, but without the possibility of knowing anything about it now ...

After this adventurous journey in the history of those who make up this LP, I invite you, better, to know their subjects. Like the others, 12 in total, 6 per side:

1. Barabbas - Wild Safari
2. Mary Esther Lovero - If you knew
3. Tony Blackburn - Cindy
4. Ruben Mattos - That leave to go to the dance alone
Donald
5. - Tonight
Inglez
6. Roberto and His Orchestra - Beach sleepy
Inglez
7. Roberto and his Orchestra - Summer vacation
8. Raúl Padovani - It's my favorite girl
9. Viva la Musica - Popcorn
10. Silvana Di Lorenzo & Osvaldo Brandi - Words, words
11. Quique Villanueva - Sissi Dulce
12. David Bowie - Starman

I hope As always, you enjoy the content available to let those who wish to remember. I also hope your comments, thoughts or related data.

Until next time.

This album can be downloaded from the link below (updated):
http://sharebee.com/823f7939

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For a better understanding and Bearing in mind that marketing has a wide variety of objectives, we will divide and organize the main objectives marketing into two groups: 1) primary or general objectives and 2) Specific objectives .

1) Primary or General Objectives:
senior Within this target are those that benefit the company as a whole, as

• Identify marketing opportunities: is, " identify "situations where there is potential for the firm to earn a profit or benefit to satisfy one or more needs and / or desires.
• identify profitable markets in the raid of the company is feasible, then to identify marketing opportunities, marketing aims to identify markets for their characteristics (size, location, willingness to meet their needs and / or desires, property, number of competitors, etc ...) are likely to be high profitable for the company, but considering the raid and stay feasible, which depends on the financial, production, distribution, etc ...
• Achieving good market share: In other words, as they say in the jargon of marketers, get a good "slice of the pie", and where possible, to achieve "more slice large "or market leadership. Achieving this goal is very important because it helps also to achieve good sales volumes and market consolidation, to achieve a good reputation in the eyes of customers, suppliers, partners, investors, competitors , etc., because it conveys an image of that "something is being done well" to make much of the market is buying the product from the company instead of some of its competition.
• Achieving growth according to the reality of the market and product life cycle: One of the main objectives of marketing is to achieve sustained growth in sales (in units and values). In other words, get the company to sell more units and get more income in relation to a previous time period, for example, in 2007 over 2006 or the second quarter of 2007 compared to the second quarter of 2006, etc ... Course should be that the marketing objective is closely linked to market realities and the product life cycle (introduction, growth, maturity and decline) and it is advisable to compare the growth obtained or to be obtained with real growth of the market. Achieving
• gains or profits for the company: This is a crucial objective of marketing because all of the above objectives, while important, are not enough to forget that the company exists to make a profit or benefit. Therefore, marketers must be aware that all objectives can be achieved, are conditioned to the fact of getting utilities to the company, otherwise, there would be a real success, but a failure.

2) Specific Objectives:
For marketing to achieve its primary objectives or general need to achieve a series of specific objectives, among which are:

• Get updates and reliable: Refers the act of acquiring updated knowledge and precise on what is happening in the market (eg, customers, competition, etc.), environment, etc., so that decisions can be made with less uncertainty. To this end, marketing must be done consistently a key activity is known as market research. Conceptualize
• products or services that meet needs and / or desires of clients: Today, marketing is aimed at making the products the company produces, distributes and put on sale, not fruit of chance or the whim of somebody, but they are designed and developed to meet needs and / or desires the target market.
• Achieving optimal distribution of product or service: is, that should make the product or service is in the quantities and conditions, and the precise times and places where customers will need or want.
• Set a price that customers are willing to pay and have the economic capacity to do so: This is a key goal because it will be recalled, the price is the only tool in the marketing mix that produces revenue. Therefore, this lens is its enormous complexity, especially when setting a price that is accepted by the target market and at the same time produce a certain profit or benefit to the company. Making
• promotional activities comply with its objective to inform, persuade and / or remember: After you have conceptualized a product or service at a price acceptable to the market and available in places and right times, it's time to focus on getting the target audience or target customers, are aware of their product, its features, advantages and benefits, where you can buy and why they should. To this end, the tools of promotion (advertising, personal selling, sales promotion and public relations) must meet at least three basic objectives: to inform, persuade and remind. Login Successful
• Markets: This means that marketing has an important objective to bring to market products or services that: 1) have been conceptualized according to the needs and / or desires of customers, 2) they set a price that customers are willing to pay and to do so, 3) has been made that are in the right amounts and at the place and time that customers need and / or want, and 4) the has promoted so that customers remember your brand, your main characteristics, advantages and / or benefits, and also feel the need and / or desire to purchase. Acquiring new
• Rating: means attracting new customers to act to ensure that those targeted customers who never bought a particular product or service do so at any given time. It should be noted that this goal is very important for a company to increase its sales volumes and profits.
• loyalty to existing customers: Refers to achieve the sympathy and preference for current customers to choose the brands of the company instead of other competition.
• Achieving customer satisfaction: is, ensure that customer expectations are met and even exceeded with the product or service.
• Making the Customer Service is excellent: One of the most important goals of marketing is to ensure that customers have a positive experience with the product or service, in order that they return to buy a near future and / or recommend it to family, friends and acquaintances. Therefore, it is the duty of the marketing department to plan, implement and monitor the various actions taken in the company to serve customers with excellence.
• deliver value to customers instead of products: This objective is closely related to the conceptualization of the product or service and pricing, because the "value" is related to all benefits to the customer with the product or service vs. price or all the costs of acquisition. Therefore, it is spreading very assertiveness that successful companies do not provide products for a profit, but rather, value in exchange for a utility [3], and this is a goal that corresponds to accomplish marketing.

Note: To access the full article, please click the following article: Marketing Objectives

Bibliography:
[1]: From the book: "Marketing", Third edition Laura Fischer and Jorge Espejo, Mc Graw Hill, 2004, p. 17.
[2]: From the book: "Essentials of Marketing ', 13th Edition, William Stanton, Michael Etzel and Bruce Walker, Mc Graw Hill, 2004, p. 668.
[3]: From the book: "Marketing Management" by Philip Kotler, 8th Edition, pp. 92, 36.

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Easton Sv12 - Ssv1b Review

starts selling Capissimo ... Follow

After some days off, you are driving on this road retro seventies pop music ... In reality between pop and rock, depending on the sound that we are. Today
continue with this series of LPs called CAPISSIMO, which initially were freebies, but later became an important commodity in the national music stores. It seems that the promotional gift receipt had an unexpected hit to the point that the leaders of the RCA decided to put together a story more seriously, and projection. Then throw CAPISSIMO volume 1, 2, 3 and so on. Also with these early records are already beginning to incorporate the sounds that later became key in the TV Free Music ...

One thing apart ... Our historic Free Music program was not a project as original as you might think, because really corresponded to a Creole version of a similar program, beyond the Andes, called "Music in Freedom ".... It's that simple. In any case, it remains part of the heritage of our children telesonoro - Youth ...

Capíssimo I keep with the era. The delivery that today I turn to those who want to know, is the first volume of this series of LPs. CAPISSIMO is appointed as simply, as the first edition of promotion. Contains a total of 12 subjects between Anglos and Castilian, and, most interesting at the time, reflects the beginning of the "invasion" trasandina, with exponents as Quique Villanueva and "Dime Linda kids", Katunga, Nono and Storm ... Storm ... All an icon of those years ... I remember some past video on television, of course black and white, showing the pint of this singer, hippie, with long dark hair, clothing type Janis Joplin and the beauty of his few years old .. Storm continues to this day this song, and the times he has been invited to a television program (last year) you do not need to sing "Like a girl and a boy" or "Adios kid in my neighborhood "... Still fantastic as always ...

This album was released in 1971 and I was lucky, 1987, precisely in the month of January, when he was a student about to take your exam grade to meet a priest of the diocesan clergy who had a rather interesting item on vinyl records. Well, among them was this, almost flawless. Despite my insistence to buy (or that would serve as a gift) was only possible to transfer it to a cassette recording. It has been more than 20 years since the sound was steeped in the ferrite particles on the tape (SMAT C - 90), along with other things and still sounds perfect. Apparently the tapes were of better quality in those years, or are made to last ... quite an achievement.

The list of songs from the LP is as follows:

01_Middle of the Road - Solely Solely
02_Juan and John - A hot day
03_The Nite Liters - K Jee
04_Enrico Chiari - 05_Katunga
die for love - I see I see, what you see
06_The Searchers - Desdemona
07_Cyan - Misaluba
08_Quique Villanueva - cute little girl Tell me
09_James Darren - Mammy Blue
10_Los Angra - Water with love
11_Nono - Sympathetic
12_Tormenta - Like a girl and a boy

sincerely hope that this musical delivery they please, as I am aware of which we have many who have spent the 40 and we still creates certain feelings to hear these sounds fairly simple, but capable of transporting us to a beautiful time of the country.

This time I say goodbye, until next week, where the saga Capissimo still present. I also hope her comments, the idea is to meet others who share a taste for the sound and fondly remember the dances and songs Free music program in our country.

This entire disc can be downloaded at this link (link updated):
http://sharebee.com/01ccca2d

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Capissimo ...

started last Tuesday This stroll through the early seventies sharing the content of what was CAPISSIMO, an LP with a well-known musical content in radio programming in those years ... He also told where his name came from a turntable in the same RCA that was sold in those years ... Do you realize about? ... Here is a picture of it ...

This little machine, a gem for those with one of them, accompanied fed pleasant moments at parties that were made at the time, was enough excitement, want to dance and have a living to any home. The beauty of this gadget is that it could carry without biggest problem from one place to another to continue to enjoy some LP or single ... in general were singles, silver was not enough for both ... The needle was a super girl question usually let go of the capsule and was lost .. but still, in some form or another, we ingeniábamos to continue playing the 45 or 33 RPM.

Back to the music. This time I prepared the second installment, with the LP CAPISSIMO 2, released the same year that the previous (1970) by RCA. Like its predecessor this album was not on sale, but was the gift that was in stores any time you buy a turntable with the same name.

contains a total of 12 songs, divided into 6 per side. In Side A focus on English themes, highlighting a unique live version of the theme sung by Elvis Presley Yesterday (exact!, the same ...) and Jose Feliciano's version of the track Let It Be, both belonging to The Beatles. B-side songs are concentrated in Castilian, though most of its players are in another language. Is the case of the late Domenico Modugno who plays "The distance is like the Wind" (o il vento e as Lontananza), a terribly distressing and romantic song, special songs for a gray day like today. Valeria Mongardini We also have to "If you knew, my love," and Mr. Nicola Di Bari with "Let Lady." But undoubtedly the classic among the classics of this face is the appearance of "The Sound of the Gauls" (as is) as the subject as I want to be your love, written by Carlos Baeza ... Who would not have happened the rolls when they hear this song today? How many times their content was not used to show a callous Wort damsel in those years ...? Well, this time you will have the opportunity to have it in its original, unfiltered, even with odor memory.

is also interesting to note the appearance of a woman, Carmen García bed. The person listed as responsible for the Castilian versions of songs from the album Italian and French ... Who was it, the truth that I could not find any additional information it so still in doubt for maybe how long. What is clear is that his job was to translate the original lyrics of the subjects of these artists, making the light of the result, almost 100% compliance with the content of the song in its original language.

One more thing. This issue of CAPISSIMO, which I have not clear where he got, it shows quite busy (or "reel" in the current jargon), but it did what more could to reduce the maximum residual noise the friction of the needle to the groove without having to resort to the filtering software (which I do not really like much when it comes to digitize a vinyl ...). The main technique was the water ...

Thus, its topics are:

1. Edwin Star - War
2. Elvis Presley - Yerterda
3. Giorgio - Arizona Man
4. Rare Earth - I'm losing
5. Jose Felicia - Let it Be
6. The Jackson 5 - I'll be there
7. Domenico Modugno - The distance is like the wind
8. Angra - Teardrop
9. The Sound of Los Galos - As I want to be your love
Valeria
10. Mongardini - If you knew, my love Nicola Di Bari
11. - Allows
12. Mrs. John and John - Live the good life

Well, it will be until next week, which surprised us again with another edition of this musical saga, closely related to the recalled Free Music television back then. I also promise to tell something of that program. Ahh!, And it would be interesting to have your comments and contributions in this regard.

This LP can be downloaded at this link (link updated): http://sharebee.com/93249de1